Which of the following is the primary focus of Standard IV(A)?

The primary focus of Standard IV(A) is on loyalty to the employer and the proper disclosure of outside work. This standard emphasizes the importance of an individual's duty to act in the best interest of their employer while maintaining transparency regarding any outside employment or business activities. It reinforces the ethical obligation of professionals to disclose any potential conflicts of interest that might arise from their outside work, ensuring that their primary loyalty remains with their employer.

By adhering to this principle, professionals can cultivate trust and integrity within the workplace, fostering a healthy and ethical environment. Proper disclosure helps avoid situations where personal interests could interfere with professional responsibilities, thereby protecting both the employer and the employee from ethical dilemmas. This understanding of loyalty and disclosure is fundamental in maintaining the integrity of professional relationships and the confidence of clients and stakeholders in the financial services industry.