What did Johnson imply about his performance by making specific statements about the CFA Charter in his firm's brochure?

Johnson's statements in his firm's brochure regarding the CFA Charter imply superior performance that can be linked to the prestigious reputation and high standards associated with the CFA designation. The CFA Charter, which requires rigorous training and adherence to ethical standards, is often perceived as a hallmark of professionalism and expertise in the investment industry. By highlighting the CFA Charter in his marketing materials, Johnson draws a connection that suggests his firm possesses a level of skill, knowledge, and ethical commitment that exceeds what might typically be expected in the industry. This tactic serves to enhance the perceived credibility and competence of his firm's services, positioning it as a leader in the market.